eCOST.com Cuts IPO Price to  #36;7 a Share from  #36;9- #36;11 (Reuters) Reuters - Online discount retailer eCOST.com\said on Wednesday that it expects its planned initial public\offering will price at  #36;7 per share, a reduction from its\previously stated range of  #36;9 to  #36;11 per share.