Nokia Taps Ex-Coke Exec for Branding Help (NewsFactor) NewsFactor - On the heels of -- and perhaps in response to -- its recent struggles with declining market share, mobile-handset maker Nokia (NYSE: NOK) has signed former Coca-Cola executive Keith Pardy to head up its branding efforts. Pardy, a 17-year Coke veteran, was vice president of the company's non-cola branding efforts.