1. INTRODUCTION

2. SAMPLE DESCRIPTION

3. ULTRAVIOLET PHOTOMETRY

4. OPTICAL SPECTROSCOPY
4.1. SOAR Goodman Spectrograph
4.2. Las Campanas DuPont Telescope Modular Spectrograph

6. DISCUSSION
6.1. UV Emission from Brightest Cluster Galaxies
6.4. Are Inactive BCGs Nearly Identical?
6.5. Potential for Insights into the UV-Upturn Phenomenon

7. SUMMARY AND CONCLUSION